Our Story

Hi, I’m Suzanne Suzanne Sinatra but you can call me, Suz. 

Private Packs started from my hospital bed a few years ago when I was diagnosed with stage 3 breast cancer.  To my surprise, a side effect of chemo treatment would be chemically induced menopause far earlier and worse than what naturally occurs.  Needless to say, I got a crash course in menopause and the impact of hormones.  

My experience resulted in severe vaginal pain and dryness but, I couldn't find a non-toxic solution that could relieve my pain.  The feeling was worse than a botched Brazilian bikini wax but, weirdly similar!

When I spoke to my doctor, I was told to try a bag of frozen veggies – a less than ideal response during a time that I was most vulnerable.  When I went online, I found options that were toxic (not gonna happen), wasteful (one-and-done), inconvenient (not wearable), and made me feel less than desirable (not sexy or discreet).

“My goal? To expand solutions and access to every woman to care for her body’s changing needs.”

I knew that women everywhere deserved better.  My goal? To expand solutions and access for every woman to care for her body’s changing needs.

So, despite my doctor’s orders, I took my laptop to chemo built the first Private Packs prototype right then and there. I figured, "If I'm going down, I might as well make a splash and launch a line of wearable vagina pain relief first!".In 2020, I survived cancer and launched my business so every woman, from postpartum to menopause and beyond, can find relief and release themselves from suffering in silence.

Have questions or want to chat? Don't hesitate to contact me. I'm always happy to help support you and your journey.