I can’t tell you how many times I’ve had pain in my vagina or vulva and just dealt with it—popping Advil like they were Mentos. Whether it was the sting of a yeast infection, the numbness from spin class (I’m sorry, no endorphin rush is worth a numb vag), or a Brazilian wax that left me with second-degree burns, I’ve been there. I even DIY’d a therapy pack using one meant for elbows. At this point, I’m basically a vaginal pain expert.

But everything changed when I found a lump in my breast. It turned out to be cancer—driven by estrogen. My doctors induced menopause as part of treatment, and that’s when I was introduced to one of menopause’s most unspoken symptoms: vaginal dryness. Everyone talks about hot flashes and sleepless nights, but this? Nobody warns you.

I created Private Packs in 2019 because I wanted something better—for myself and for everyone else quietly dealing with pain down there. What started as a vision turned into a real product through our first Indiegogo campaign, powered by a community who understood this unmet need.

Since then, Private Packs landed in over 2,000 CVS and Target stores, transforming the feminine care aisle from an afterthought to a space of intention and comfort. And now, we’re shifting back to where we started—selling primarily online. Not because retail didn’t work, but because direct-to-consumer gives me room to connect with each of you.

This brand was born from pain—but it’s driven by possibility.